About the study
GfK Retail Turnover reveals the regional distribution of retail-related turnover at the point of sale. In contrast to GfK Retail Purchasing Power, which is calculated at consumers’ places of residence, GfK Retail Turnover is calculated at the locations at which sales are made. GfK Retail Turnover is defined as the turnover of the POS retail trade, excluding motor vehicle and fuel sales as well as mail-order retail, but including retail-related turnover from bakeries, confectionaries and butchers.
GfK GeoMarketing annually calculates GfK Retail Turnover for every regional level as a total sum, per inhabitants in euros and as an index (German average = 100). The calculated figures include coverage of all German urban and rural districts as well as all municipalities and postcodes with more than 10,000 inhabitants.
Regionalized retail turnover data is also available for many European countries.
GfK Retail Turnover reveals the regional distribution of retail-related turnover at the point of sale. In contrast to GfK Retail Purchasing Power, which is calculated at consumers’ places of residence, GfK Retail Turnover is calculated at the locations at which sales are made. GfK Retail Turnover is defined as the turnover of the POS retail trade, excluding motor vehicle and fuel sales as well as mail-order retail, but including retail-related turnover from bakeries, confectionaries and butchers.
GfK GeoMarketing annually calculates GfK Retail Turnover for every regional level as a total sum, per inhabitants in euros and as an index (German average = 100). The calculated figures include coverage of all German urban and rural districts as well as all municipalities and postcodes with more than 10,000 inhabitants.
Regionalized retail turnover data is also available for many European countries.
More results from the 2012 study can be found in the press release published on February 14, 2012, at www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail-turnover-2012.html.
Download the map in high-resolution *.jpg format (14.8 x 21 cm) here (approx. 2.5 MB).
The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.
Additional illustrations can be found in our online press section at www.gfk-geomarketing.com/en/press/map_of_the_month.html
About GfK GeoMarketing
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Key business areas include:
GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade. Key business areas include:
- Consultancy and reports
- Market data
- Digital maps
- Geomarketing software RegioGraph
GfK GeoMarketing is a subsidiary of the globally active GfK Group. One of the world's leading market research institutes, the GfK is represented in more than 100 countries by over 11,000 employees.
More information on GfK GeoMarketing:
www.gfk-geomarketing.com
www.gfk-geomarketing.com
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