Leicestershire, UK - 29 February 2012 - Aerial photographs from Bluesky are being used to market a stunning range of new apartments in London. The high resolution, full colour images of London have been used with dramatic effect to create an Eastenders’ style floor in the marketing suite of Bellway Homes’ Equinox development in Poplar. Produced by Printed Space on behalf of property marketing agency Think BDW, the images clearly show the proximity of the development to landmarks such as the River Thames and the City as well local facilities.
The original image file supplied by Bluesky was manipulated by Printed Space to exactly fit the available space and the design requirements of the project. The real world view of the development and surrounding area also includes 3D style depictions of famous landmarks including the old Millennium Dome, now the O2 Arena, and Canary Wharf.
The Bluesky images were printed onto Floorink, a hard wearing, 4m wide vinyl cushion floor. Developed by Forbo, in partnership with Printed Space, Floorink provides a unique design solution for any space. "Floorink allows people to get creative with their floor space, rather than having to choose from a standard range or set pattern. The high quality of the print allows clients to have very intricate designs and detailed photographs reproduced to fill their floor area,” commented Michelle Holt, Director of Printed Space.
“Bluesky aerial mapping is a perfect choice to have printed for commercial, educational and exhibition floor spaces. For this particular installation, the aerial photography gives the prospective buyer a large scale visual guide to the area they would be moving to - you can clearly see bus stops, parks, where traffic builds up etc. I think it is such an invaluable tool for this marketing suite, and it really makes them stand out from their competitors."
The Bluesky image was reproduced from an original aerial survey of London flown in 2010, captured at a height of 3,400 metres with a large format DCX digital survey camera. The resulting images were processe into a map accurate digital data set covering 1,539 square kilometres of Greater London at 25cm resolution.
About Bluesky
Bluesky is a UK-based specialist in aerial imaging and remote sensing data collection and processing. An internationally recognised leader with projects extending around the globe, Bluesky is proud to work with prestigious organisations such as Google, the BBC and Government Agencies.
Bluesky has unrivalled expertise in the creation of seamless, digital aerial photography, 3D landscape/cityscape visualisations and prints and also runs a national mapping centre, providing digital mapping, satellite imagery and aerial photography including ultra-high resolution imagery of cities and towns.
Bluesky is now leading the way developing innovative solutions for environmental applications including the UK’s first nationwide map of solar potential, citywide property ‘heat loss’ maps, 3D maps of trees, and historical aerial photography.
www.bluesky-world.com
About Printed Space
Printed Space provides a bespoke printing service for any interior design project. They tailor make their printed product range to fit the exact ‘space’; however big or small; whether that space is a wall, a floor or a window. They print onto several finishes of wallpaper depending on the application and a range of roller blind fabrics with varying opacities. Unique to Printed Space is the option to have any image or design printed onto a 4m (13ft) wide vinyl cushion floor.
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