Why Google Loves Raising The Bar With SEO Google’s recent algorithm improvements only show what the Silicon Valley monolith is really about. Google is keen on conceiving creations that bring about improvements and meticulous fluctuations to shape the Web landscapes in good taste. These innovative concepts, albeit released in an abrupt fashion, continue to dominate the Web and impact the burgeoning online industry. Google’s dominance can't be denied. In recent studies conducted in February, Google has reigned the search engine market once more, even earning a second all time high monthly share in February of 2012 with 66.5 percent share, overshadowing other minor competitors like Yahoo and Bing. These figures therefore prove how Google’s vision is embraced by many users and online specialists. Do these persistent alterations and innovations impact the online market? Of course. In fact, these alterations practically influence everyone. It is only the huge population of optimisers and online marketers, however, who need to endure the bulk of added work to keep up with Google’s abrupt stream of modifications. Interestingly, after creating a huge online brouhaha with its introduction of Panda in February of 2011, Google yet again introduced a few novel features that ultimately raise the bar with SEO. Coping with Google’s fluctuating standards means keeping up with all the current updates. After all, it’s not just about studying what’s new and what’s not. The trick is to explore current SEO trends and incorporate these when you create a powerful marketing strategy that answers the basic SEO requirements. Listed below are the most important SEO topics you must know before you dominate the scene this 2012. Retargeting Your Clients Google’s Display Network formulates another ad innovation in the form of Google Retargeting. With Google Retargeting, the limits of online promotion are defied and client profiles are given attention. Instead of them finding you, you find them. Instead of purchasing online ads to catch the attention your target audience, you can follow your prospects or previous clients and show certain ads to your desired audience, wherever, whenever you wish. The result? Better sales! Social Plus Search Google dares to recreate the SEO scene with its new feature, Search Plus Your World. Even though previously accused of spiking up excitement for its own social platform Google+, Google proves how it can truly accentuate the importance of social media by enabling Search Plus Your World to craft a merge between social and search and advocating social media relevance by incorporating social signals into public web viewing.
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