The recently updated "GfK Purchasing Power Europe 2011/2012" study reveals the regional distribution of the population's purchasing power in 42 European countries. Prospects for the disposable income available to Europe's households in 2011 continue to be optimistic despite the current debt crisis and economic slowdown in the second half of the year.According to the results of the "GfK Purchasing Power Europe 2011/2012" study, European consumers have approximately €8,500 billion available for consumer purchases (e.g., retail, traveling) or saving in 2011. This corresponds to an average purchasing power of €12,774 per inhabitant for the 42 countries studied. Taking into account the upward adjusted 2010 numbers for many countries, a purchasing power growth rate of 3.1 percent is expected this year in the 42 countries under review.
However, a growth rate of only 2.3 percent is expected for the 15 long-standing EU member countries; the upward trend is mostly driven by the new member states and EU candidate countries or partner countries, particularly Turkey and the Ukraine, whose high number of inhabitants and high growth boost the growth rate for all of Europe.
Regional purchasing power distribution in selected countries
Norway: Prosperity apparent in purchasing power level
With a 2011 per capita purchasing power of €29,028, Norway comes in third in the purchasing power rankings behind Liechtenstein and Switzerland. The just under 5 million inhabitants of Norway thus have more than twice as much purchasing power as the average among the 42 countries reviewed. Norway's high ranking is in part a reflection of an exchange rate-related phenomenon: The positive revaluation of the Norwegian krone against the euro contributes to the increase in purchasing power when this value is expressed in euros.The wealthiest district in the country - Oslo - is also the most populated. The around 600,000 inhabitants of the capit
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