Sunday, October 21, 2012

Why does your company need a website?

Why does your company need a website?

Perspective customers frequently question me if they have to have a website. My reply is that if you have a company, you really should have a website...no doubt about it. The present opinion is that any company not on the World wide web now or in the near future is only missing out on the benefits of this new and exciting industry. Don’t squander time scratching your head wondering what the Internet can do to benefit your business, you will be left behind; instead, think about how you can take advantage of this new and affordable form of advertising.

By having a site, you will be bringing in buyers specifically looking for your products and services. Showcase your body of work. Anytime a prospective customer wants to view past work and projects, simply refer him or her to your website. E-mail links bring you closer to your customers by bringing your business direct to the buyer's desk. Provide testimonials from past customers and instant quotes direct to the buyer. Provide a link to the BBB for them to view your rating and reviews for additional believability. Get regular feedback from your customers on your website. Build long-term customer relationships and recruit employees.

 

One of the biggest hurdles for most small businesses, when it comes to getting a customized web site created, is affordability. A website is affordable. Whether your focus is local, regional or worldwide, you can reach a larger audience on the web – in full-color, sound and motion – at a reasonable advertising price. Unlike other advertising techniques such as tv, print, and radio, there are no time, space, or size restrictions to your internet site. You can reduce or eliminate expenses of printing, postage, long-distance, etc. Your website content can be changed instantly, enabling you to keep information precise and timely at significantly less expense than reprinting brochures, catalogs and business cards every time revisions are needed. Your website is fully functional 24/7 and enables your clients to get information pertaining to your company such as your merchandise, services, phone number, location, directions, hours of operation, etc. Far more individuals today utilize a search engine to look up info about your company than picking up that 20 pound yellow book!  Cleveland Website Designer is a wonderful decision for the custom web design needs.

No comments:

Post a Comment