Saturday, July 7, 2012

The Changes Brought By The Penguin

The Changes Brought By The Penguin

The Impact Of The Penguin Update On SEO Google does it again. After generating a barrage of updates over the past few months, the dominant name in the search engine market does a splendid job at jabbing the most unscrupulous bunch of online entities on the Internet. The update leaves optimisers and marketers in awe, perturbed and worst, petrified. In a blink of an eye, the ranking results of many websites were placed in jeopardy. A lot of sites lost their ranks and traffic, and even plunged to the bottom. Critics and frustrated optimisers question Google’s update, but there’s no certainty. Even though formulated to hunt down the notorious websites, the Penguin update lashed at legit web sites. Is there a need for a well-conceived SEO plan? Of course. Through the Penguin update, Google sends the intended message pretty well: black hat SEO is bad for your web site. How can you hit a first page result if you don’t adhere to Google’s guidelines. The only way to the top is through white hat SEO! Google loves to hate black hat SEO. Specifically, it hates schemes like spun content, illegal linking, paid directory links, cloaking in web designing, keyword dilution and all other facets of black hat SEO. If y you yearn to eliminate the potential threats of getting a penalty from Google, then get rid of black hat SEO. Better yet, undergo a thorough web site clean up! Stay away from dangerous websites. Backlinks from dangerous sites do not add value to your website. Analysts say that Google isn't impressed with the illegal link to me and I’ll link to you attitude. The algo update determines the relevancy of the sites you’re linking to. Don’t settle for illegal or paid backlinks if you want to stay away from trouble or penalties. Offer great value to your site visitors using good content. Penguin hates crappy content so formulate only good content that satiates the knowledge hunger of online users. Work with a white hat SEO company in Singapore to devise your Internet marketing approach. Related articles on SEO or visit www.magicwebs.com.sg

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